Q: We lost a lot of exhibitors over the last year because of the economy. This year, we’d like to lure them back in, but I’m not sure the same sales approach we’ve been using for the past few years will be enough anymore. Any tips?
Kathleen Thomas, Managing Director, Berkery, Noyes & Co. LLC, with expertise in magazines, newsletters, trade shows, conferences, seminars and the outsourced services that support these businesses, answers your questions on mergers and acquisitions.
Arnie Roberts, President and CEO, SMART-reg, with more than 30 years of experience in the field of business data processing, systems analysis, technical support, and project management, answers your questions on registration and lead capture.
