Although the worst of the recession may be behind us, many organizers are still challenged with delivering quality shows on reduced budgets. It’s more important than ever these days to find ways to produce meetings more cost effectively. Here are a few cost-savings tips to try at your next show.
Your show has been established for years, and attendees know it well. But then, mysteriously, another show pops up with a name very similar to yours. It causes confusion among prospective attendees looking for info on your show online, and presents new marketing challenges for your team. It’s a hassle, yes, but you may also have legal options to protect your brand. EXPO got the scoop from intellectual property rights attorney Dutro “Bruce” Campbell at the National Association of Consumer Shows annual convention in Memphis. Here’s an intellectual property primer.
With the down economy leading to reduced attendance at shows across the industry, many organizers are going back to their hotel partners to renegotiate room rates and blocks. So what's the best way to broach the subject? EXPO checked in with a few industry vets to find out how to strike the best deal for both parties.
Awards programs offer benefits for both show organizers and exhibitors. Want to create your own awards program? Here are some pointers to jump-start the process.
Yes, travel and marketing budgets are shrinking, but all is not lost. Many organizers are finding that Webinars can help promote events, educate exhibitors and buyers and keep and grow customers, as well as extend a show's brand year-round.
If the amount of time you have to focus on your show Web site is minimal (and even if it’s not), focus on these three search engine optimization (SEO) tasks to ensure that your site has what it takes to keep visitors coming back for more.
Using captured content and hybrid events can extend your audience, deliver more value to all participants, provide new revenue streams and grow your reputation. Technology and the economy make real-time and 24/7 access to content increasingly attractive supplements to on-site attendance.
Boston - MIDDLESEX LOUNGE - Located in Cambridge’s trendy Central Square neighborhood, Middlesex Lounge has earned a faithful following as a nightlife destination since opening its doors in 2004.
Want to increase the number or quality of conference presentations at your next show? Consider issuing a call for papers (CFP). If you want to present the newest research or attract presentations on a certain topic, a CFP is a good way to find them.
Arnie Roberts, President and CEO, SMART-reg, with more than 30 years of experience in the field of business data processing, systems analysis, technical support, and project management, answers your questions on registration and lead capture.
