Learn how leading conventions and trade shows are using video monitoring and measurement to improve key areas of their events – increasing the level of satisfaction for both exhibitors and attendees. We’ll cover: improving traffic flow; streamlining registration, food service and taxi lines; and assisting exhibitors with booth design, staff training and interaction. This live presentation will feature case studies from several conventions and trade shows that have successfully used video analysis to increase the value of their show to both exhibitors and attendees.

Stop selling what you have and start selling what your prospects need! Join Helen Berman, President of The Helen Berman Corp., as she covers everything from the effectivess of gentle probing to asking the hard questions without risk, plus the 60-second rule for active listening.